tag:blogger.com,1999:blog-36895122007-01-25T12:10:56.605-08:00remarketRiggsBlogger611tag:blogger.com,1999:blog-3689512.post-3940659497220829952007-01-25T12:09:00.000-08:002007-01-25T12:10:56.821-08:00remarket blog closedThis blog is closed. I am posting exclusively to TechTransform and the Of Interest blog.
I've left the previous blog entries up for archival purposes.
thanks for your interest,
Riggs EckelberryRiggstag:blogger.com,1999:blog-3689512.post-1078932270055900502004-03-10T07:24:00.000-08:002005-09-05T08:04:38.836-07:00Is Microsoft Marketing going generic?While at Microsoft a few years ago Alec Saunders was involved in the launch of DOS 6 and Windows 95 as well as some ancillary products. Today he writes from the perspective of an ex-employee working outside Microsoft. Have a look at his perspective on why WinXP upgrades are not happening as successfully as the results from earlier O/S launches.Jim Courtneytag:blogger.com,1999:blog-3689512.post-1081296036741486232004-04-06T17:13:00.000-07:002005-09-05T07:45:41.816-07:00Google -- increasing search engine market share but whither goes Google?First you dominate .... Google’s Search Referral Market Share Reaches an All-Time High, According to WebSideStory.
Then you grow the Empire .... A perspective on Google's overall direction: Welcome To The Google Desktop?.
And this perspective on Google's future referenced in my acquaintance Alec Saunders' blog. Alec knows something about managing market dominating products; he spent nine Jim Courtneytag:blogger.com,1999:blog-3689512.post-1113844040417388102005-04-18T10:07:00.000-07:002005-04-18T10:07:20.416-07:00Why you should care about RSS What RSS really does Debbie Weil has a great post about how RSS works on a website or blog and what it can do for you as a content strategy If you are not tech savvy and you want to get some more insight into why RSS should be on your strategy this year, this is a good start. Read more Riggstag:blogger.com,1999:blog-3689512.post-1112970209639259032005-04-08T07:23:00.000-07:002005-04-08T07:23:29.640-07:00Website Interface Loyalty …visitors will return to websites to which they have no loyalty simply because they're familiar with the interface. As soon as someone directs the individual to a competitor's website and the individual determines the competitor's website is less painful to navigate, they're gone. Knowing visitor loyalty -- and knowing how far that loyalty can be pushed before disloyalty sets in -- tells Riggstag:blogger.com,1999:blog-3689512.post-1106159787424646232005-01-19T10:36:00.000-08:002005-01-19T10:36:27.426-08:00Larry Chases's top 10 ad tips Below are my top 10 tips for getting good results from an ad in Web Digest For Marketers, and in many other marketing publications for that matter. 1. Focus, Focus, Focus: Be absolutely single-minded in the intent of your ad. When advertisers try to make a hybrid branding/direct response ad, response rates usually suffer. 2. Make Just One Offer: An ad in Web Digest has 65 words. If it were Riggstag:blogger.com,1999:blog-3689512.post-1092597486146864192004-08-15T12:18:00.000-07:002004-08-15T20:05:58.670-07:00Google PresentationOf some interest.
http://www.research.ibm.com/haifa/Workshops/searchandcollaboration2004/papers/haifa.pdf
Reported by Aaron Wall
From ABOVE the FOLD Vol. 2 issue 28
http://www.search-marketing.info
Riggstag:blogger.com,1999:blog-3689512.post-1092241209539793262004-08-11T09:20:00.000-07:002004-08-11T09:20:09.540-07:00Overture launches automated bid management tools <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4;} @font-face {font-family:"Arial Narrow"; panose-1:2 11 5 6 2 2 2 3 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:12.0pt; font-family:Verdana;} h1 {margin-top:12.0pt; margin-right:0in; margin-bottom:3.0pt; Riggstag:blogger.com,1999:blog-3689512.post-1090613741551886232004-07-23T13:15:00.000-07:002004-07-23T13:15:41.550-07:00advanced link analysis tool <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4;} @font-face {font-family:"Arial Narrow"; panose-1:2 11 5 6 2 2 2 3 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:12.0pt; font-family:Verdana;} h1 {margin-top:12.0pt; margin-right:0in; margin-bottom:3.0pt; Riggstag:blogger.com,1999:blog-3689512.post-1090613723395321552004-07-23T13:15:00.000-07:002004-07-23T13:15:23.396-07:00Yahoo! Search Rankings <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4;} @font-face {font-family:"Arial Narrow"; panose-1:2 11 5 6 2 2 2 3 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:12.0pt; font-family:Verdana;} h1 {margin-top:12.0pt; margin-right:0in; margin-bottom:3.0pt; Riggstag:blogger.com,1999:blog-3689512.post-1086087842121237692004-06-01T03:49:00.000-07:002004-06-01T04:22:27.386-07:00Updates on RSSThis RSS thing is exploding. Traffic via RSS feeds is doubling monthly. So what is it? and how does it become a socialization engine?
Dave Winer (one of the pioneers in weblogging) has started a site devoted to the community of people who create and use RSS - to explain RSS to non-technical personal. He starts off by building a definition that shows how a single format can explode into an Jim Courtneytag:blogger.com,1999:blog-3689512.post-1085074462535699222004-05-20T10:34:00.000-07:002004-05-20T10:34:22.536-07:00Welcome to Aleksika Keywords <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:12.0pt; font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:Riggstag:blogger.com,1999:blog-3689512.post-1084811644382695652004-05-17T09:34:00.000-07:002004-05-17T09:34:04.383-07:00Outstanding Newsletter/Blog <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:12.0pt; font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:Riggstag:blogger.com,1999:blog-3689512.post-1083533111731860902004-05-02T14:25:00.000-07:002004-05-02T14:33:56.856-07:00Why case studies matter to the media <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:12.0pt; font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:Riggstag:blogger.com,1999:blog-3689512.post-1083423033604868252004-05-02T14:31:00.000-07:002004-05-02T14:31:30.590-07:00Weblogging and Corporate Marketing Communications -- Trying to find its roleRobert Scoble is not only an industry veteran; two recent developments have defined his role in the rapidly emerging blogging world:
1. He recently joined the Microsoft development team for Longhorn.
2. He has become probably one of the most respected Microsoft employee bloggers. Why? Because he has figured out the fine line of building credibility with a (potentially skeptical) external Jim Courtneytag:blogger.com,1999:blog-3689512.post-1083533152231749712004-05-02T14:25:00.000-07:002004-05-02T14:31:19.403-07:00Why Google Shows Fewer Incoming Links than Other Search Engines <!-- /* Font Definitions */ @font-face {font-family:Verdana; panose-1:2 11 6 4 3 5 4 4 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:12.0pt; font-family:"Times New Roman";} a:link, span.MsoHyperlink {color:blue; text-decoration:underline;} a:visited, span.MsoHyperlinkFollowed {color:purple; text-decoration:Riggstag:blogger.com,1999:blog-3689512.post-1082982165003453212004-04-26T05:22:00.000-07:002004-04-26T05:26:57.810-07:00Black Hat SEO : SEO Book.comBlack Hat SEO : SEO Book.com: "Black Hat SEO
So I made a directory of bad SEO services (Black Hat SEO.com) and tools. It sat dormant for a great length of time. I told a few people about it and it did relatively nothing.
Out of nowhere I looked today and saw that I have been serving thousands and thousands of page views on that site...almost exceeding bandwidth limits in a few days. "Riggstag:blogger.com,1999:blog-3689512.post-1082978389656830852004-04-26T04:19:00.000-07:002004-04-26T04:26:30.466-07:00Making Collaboration AppropriateWe incorporate collaboration into our business activities at TechTransform in various ways: email, QuickBase for asynchronous information sharing and archiving, WebArrow for synchronous desktop sharing. Rafe Needleman makes some excellent points that are reinforced by our experience:
effective collaboration requires a high degree of spontaneity -- make it easy to access and to work into the Jim Courtneytag:blogger.com,1999:blog-3689512.post-108277245450306282004-04-23T19:07:00.000-07:002004-04-23T19:11:44.093-07:00If You Wire It They Will Come The New York Times reported yesterday the new after-school destination of choice for the 18-and-under set is the public library. In 1996, 28 percent of libraries offered public Web access. Now, 95 percent of libraries are wired. And they're teeming with the consumers of tomorrow. http://www.clickz.com/experts/brand/buzz/article.php/3344381Riggstag:blogger.com,1999:blog-3689512.post-1082772288905719022004-04-23T19:04:00.000-07:002004-04-23T19:08:58.530-07:00Consumers Becoming Marketing-ResistantConsumers Becoming Marketing-Resistant: "Are consumers reaching the marketing saturation point? Could be, according to findings from Yankelovich Partners, Inc. that reveal a growing resistance and negativity toward advertising. The firm's study indicates 65 percent feel constantly bombarded with too many marketing messages, and 61 percent feel the volume is out of control. "Riggstag:blogger.com,1999:blog-3689512.post-1082205283207738172004-04-17T05:34:00.000-07:002004-04-17T05:38:43.530-07:00Google launches truly local ads You can now target AdWords at the town level or within a radius of a location. http://www.seobook.com/archives/000286.shtml From ABOVE the FOLD Vol. 2 issue 15 http://www.search-marketing.infoRiggstag:blogger.com,1999:blog-3689512.post-1081827347849265162004-04-12T20:35:00.000-07:002004-04-12T20:39:42.153-07:00Pay Per Call FindWhat to release "Pay Per Call" model. although this pricing model sure is asking for a lot from a tiny little ad in a sea of free information. http://biz.yahoo.com/bw/040407/75264_1.html From ABOVE the FOLD Vol. 2 issue 14 http://www.search-marketing.infoRiggstag:blogger.com,1999:blog-3689512.post-1081422669579939092004-04-08T04:11:00.000-07:002004-04-08T04:24:44.043-07:00One nation under Internet Protocol The title says it all: One nation under Internet Protocol A framework for viewing future communications directions. Thanks to Alec again for bringing this to my attention. More reasons for declining music CD sales.... with the implications for personalized entertainment alternatives available with the highspeed access contemplated in this commentary there will be even less time to listen to Jim Courtneytag:blogger.com,1999:blog-3689512.post-1081405032046317362004-04-07T23:17:00.000-07:002004-04-07T23:20:59.826-07:00How in the Hell do I get repeat Visitors? Create fresh content which keeps them wanting to come back, or send them places they will really enjoy. Fresh ContentUsing a blog, news feeds, and writing regular articles will provide your site with unique content that others may never have. Most businesses would do better off if they knew their business field a little better. That is a big reason for my SEO blog (http://Riggstag:blogger.com,1999:blog-3689512.post-108140378461401972004-04-07T22:56:00.000-07:002004-04-07T23:00:12.610-07:00Google changed pricing structure of AdSense / AdWords Now the pricing on contextual ads is based on the likelihood that the pages and terms which triggered the ad will lead to a conversion. This is not exactly what they were looking for, but many marketers were complaining about AdSense ads producing poorly vs the results from search ads. http://www.seobook.com/archives/000265.shtml From ABOVE the FOLD Vol. 2 issue 13 Recommended SEM Riggs