Riggs Eckelberry's OF INTEREST

Article: How Marketing Can Drive Revenue

Marketing can drive revenue through the following:

  • Launches.
  • Online Commerce.
  • Sales Support.
  • PR and Advertising.
  • Campaigns (lead generation, customer acquisition, renewals, up-selling).
  • Alliances and Business Development.
  • Promotions.

How Marketing Can Drive Revenue

Article: A Technology Marketing Org Chart

Technology companies have unique needs. For example, product development must be driven by marketing to succeed. Here is an org chart that implements this and other classic requirements.

A Technology Marketing Org Chart


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