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Welcome!
Since 1997, I've published "Of Interest", an occasional email dispatch to my friends on technology transformation trends. This is the archive. Please feel free to comment and contribute by emailing me at riggs@riggs.com. Enjoy!
New! now includes abstracts of articles posted on TechTransform.
I'm often asked if I conform to some formal process or other for product research and development. The answer is, yes and no. Yes, I strongly adhere to principles of quantitative market research and the proven positioning principles of Trout and Ries. But that alone doesn't do it. Here's the rest of the story, as I see it. (Includes a case study.)
Internet hosting provider Rackspace claims that 50% of its new business comes from Web sales chats. Literally, web-based sales tools are Web Sales Weapons. But it's not just about web based sales chat. It's much more.
