|Riggs Eckelberry's OF INTEREST|
Article: Mistake-Based Marketing
I'm often asked if I conform to some formal process or other for product research and development. The answer is, yes and no. Yes, I strongly adhere to principles of quantitative market research and the proven positioning principles of Trout and Ries. But that alone doesn't do it. Here's the rest of the story, as I see it. (Includes a case study.)
Article: Web Sales Weapons
Internet hosting provider Rackspace claims that 50% of its new business comes from Web sales chats. Literally, web-based sales tools are Web Sales Weapons. But it's not just about web based sales chat. It's much more.