Riggs Eckelberry's OF INTEREST

Article: Pain Killer Marketing

In today's issue of his Rapid Results Marketing Newsletter, author Joe Nicassio found a great way to revisit the pleasure/pain principle for marketing.

Pain Killer Marketing


Article: The 16 Deadly Sins

Red Herring's interview today of Emory Winship, managing partner of the Conversus Group, included a tally of his "list of 16 deadly business sins committed by startups". It is excerpted here for reference.

The 16 Deadly Sins


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