|Riggs Eckelberry's OF INTEREST|
Article: Pain Killer Marketing
In today's issue of his Rapid Results Marketing Newsletter, author Joe Nicassio found a great way to revisit the pleasure/pain principle for marketing.
Article: The 16 Deadly Sins
Red Herring's interview today of Emory Winship, managing partner of the Conversus Group, included a tally of his "list of 16 deadly business sins committed by startups". It is excerpted here for reference.