Riggs Eckelberry's OF INTEREST

Article: The Planning Ghetto

Customers don't want to deal with new vendors right now; they are interested in getting more value out of what they have already purchased. The trick, then, is to become an existing vendor.

The Planning Ghetto


Article: A Targeted Approach To Rich-Media Marketing

Remember how hot banners were until about 97? This article discusses how to avoid the 'banner fate' for the new hot format: rich media.

A Targeted Approach To Rich-Media Marketing


Powered by Blogger Pro™