|Riggs Eckelberry's OF INTEREST|
Article: The Planning Ghetto
Customers don't want to deal with new vendors right now; they are interested in getting more value out of what they have already purchased. The trick, then, is to become an existing vendor.
Article: A Targeted Approach To Rich-Media Marketing
Remember how hot banners were until about 97? This article discusses how to avoid the 'banner fate' for the new hot format: rich media.