|Riggs Eckelberry's OF INTEREST|
Of Interest: More On Diapers and Beer
The amazing thing about the high tech world is how small it is. Two of my correspondents had personal experience to add about this story... So here is the rest of it:
First, Peter Price:
"...last year we met the guy who along with his VP of Marketing invented the story for an advertising campaign when they were at NCR - he said it was the most successful campaign they ran!"
John Earle adds:
"I worked for Teradata and the man attributed with starting the myth. We had done a data discovery for Osco Drugs...looking for affinities between what items were purchased on a single ticket. Then we suggested tests for moving merchandise in the store to see how it affected affinities.
So, having completely exhausted this subject (I think), I wish you Happy Holidays and a great 1999!
Of Interest: Diapers and Beer Correlation
You may have heard the story about how someone figured out that both diapers and beer were being purchased in the same store visit, which caused the retailer to re-shelve them together... a win for data mining!
Only problem is, I've yet to SEE diapers and beer next to each other in stores, and, sure enough, here is the real story (thanks to Ed Rigdon for posting this to the Market-Electronic Research list):